Small or large, a business without a bespoke brand identity fades into obscurity, blending into the white noise of mediocrity that is a sad feature of branding and design in the world of business. At Snakeskin Studios, we give our clients a unique and lasting brand identity that sets them apart from the blandness and gives them an edge over competitors.
One of the perks of working within SSS is being around the amazing, diversely talented individuals who bring such life to any project that comes our way. However, we don’t claim to be masters at everything there is in the creative world. Instead, we bring on new people to fill the gaps and build a bigger, more expansive offering for our clients.
We recently brought Alex onto the team, an award-winning Falmouth University alumnus (like the rest of the team) to develop animation in association with SSS. Alex’s technical ability and hard-working attitude, not to mention his out-of-this-world imagination, can be used to produce moving image sequences for just about any industry or subject matter - check out the Cornish Miners project to see that first hand.
Alex is on the first wave of new talent we have brought to the team, we always have our eyes on new creatives to partner with to give even more diversity to the company. Eyes to the future everyone!
As they advance, videogames are becoming an increasingly mainstream and legitimate cultural form. ‘Gameification’ is a school of thought that examines this uniquely modern form of entertainment and wonders how it can be applied to other aspects of art, design or learning.
At first this sounds horrendous – no self-respecting company wants a website designed after Pacman or Halo – but gamefication isn’t about taking already existing games and shoving them in where they don’t belong. It isn’t even necessarily about aesthetics; it’s about the processes of gaming, which have more to teach us than you may think.
Videogames function by an almost unique learning process by which the player can quickly grasp the way in which a game fundamentally works with relatively little instruction, quickly internalising the basics until they become almost instinctive. As the player progresses, the difficulty of the game increases by increments and mastering the game becomes a steady, conscious and rewarding learning process that is highly immersive.
Gamefication can allow users to immerse themselves in a piece of art or design and come to understand it more quickly and easily – for examples of SSS work that employs it, check out Goldladder and Chalk.
Branding is all about communication, and few things communicate more efficiently or directly than the written word. While it may seem simple, copywriting is surprisingly hard to get right if you’re doing it yourself.
A business owner may be perfectly capable of writing copy that makes sense to them, but if they lack the skill and objectivity of a professional writer, they run the risk of confusing their customers; you may know exactly what you mean when you write copy for your business, but it may not be as clear to potential customers who aren’t familiar with the subject.
Outsourcing copywriting is the safest and easiest way of ensuring that a business’ customers remain aware of exactly what it does and how it operates. SSS will oblige to do this for every client we work with.
Popular opinion has it that business is serious, and that a company’s public face itself has to be serious, even humourless, in order to reflect any degree of professionalism. However, at SSS we believe that this isn’t always the case, and that in fact this cheerless approach can even be harmful to businesses. While it obviously depends on the nature of the client, we believe that a more light-hearted approach can stimulate creativity and make for a far more enjoyable working environment.